How Better Communication Can Boost Your Business - FR8Star
How Better Communication Can Boost Your Business

How Better Communication Can Boost Your Business

How Better Communication Can Boost Your Business

Lack of clear communication is among the most frustrating challenges facing the trucking industry. With over 7 million people employed, the trucking industry moves about 70% of the nation’s freight tonnage. Though the industry is constantly working toward the common goal of transporting goods to the right destination, a fragmentation results when trying to communicate between the different players. Understanding the roles each of these parties in the industry may help you gain an advantage.

Let’s take a look:

Successful Trucking Companies Rely on Good Communication

Many fleet managers are tasked with buying and selling vehicles, managing schedules and drivers, and running other aspects of their companies. With so many competing priorities on different sides, it can be difficult to stay afloat.

Currently, there about 3.4 million drivers in the U.S. trucking industry, one of the most common jobs in 29 states. Skilled and reliable drivers are an essential part of keeping a company running and profitable. A large part of recruiting good drivers, is a company’s ability to provide competitive pay, sufficient rates and miles, and regular time to spend at home. Additionally, one of the best ways to retain drivers is through honest conversation and empathy. When drivers feel respected and satisfied with their workload, they tend to perform better and stay with their company.

This is a crucial responsibility for carriers that can be difficult for small and mid-size businesses that are under pressure.

“Nothing can kill a company faster than a bad decision that isn’t rectified…If there’s a problem that isn’t getting solved, the driver’s going to be thinking about that day after day and feel there’s no resolution at the company,” says Mark Murrell, president of CarriersEdge.

Some ways to approach these issues include getting better access to available loads for drivers, setting work requirements and expectations upfront, and asking for feedback from drivers regularly.

Shippers Choose Partnerships Based on Trust and Transparency  

Faced with a growing but fragmented system, drivers, carriers and shippers need better communication now more than ever.

A common reason that shippers turn to freight brokers is that they do not have enough time to contact carriers and set up agreements directly. Shippers want to know that they are getting the best quality service for the rates they pay. However, since many shippers don’t have personal conversations with carriers, a sense of distrust can build between the two parties.  

Both shippers and carriers can benefit from creating a network of partners. Carriers that are highly trusted will receive more loads which creates more opportunity for their drivers. On the other side, shippers will have a better sense of how to negotiate rates and ensure that their deliveries are completed and agreements are honored.

Close contact with carriers can also bring shippers the partnerships and reliability needed to meet increasing consumer demands and reduce transportation costs. Building these relationships will enable both parties to better understand each other’s needs and lead to smoother transactions.

Great communication means great coordination. Great coordination means on-time deliveries and continued business for everyone involved.

FR8Star’s mission is to bring more transparency to the industry. With features such as real-time tracking and automated backhaul suggestions, we do the background work so you can focus on taking your business to a new level. You can learn more about our system here.



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